Breakfast Week begins today (24th-30th January 2016). It is an annual awareness campaign which purposes to raise consumer awareness of the benefits of eating breakfast as part of a healthy balanced diet. It encourages people to think about the origins of their food and demonstrates the wealth of breakfast produce available in the United Kingdom. Breakfast Week is managed by AHDB Cereals and Oilseeds and is run on behalf of the farmers who grow the ingredients that make up our breakfast foods; wheat, barley and oats.
2016 will be the campaign’s 16th year, and much like previous years, millions of pounds will be spent on PR coverage and there will be thousands of Breakfast Week events and activities taking place across the country. The campaign’s slogan is ‘Shake Up Your Wake Up’, which will encourage people to make small changes to their morning routine so that they can make time for a spot of breakfast.
So why exactly is breakfast such an important part of our daily routine?
Breaking The Fast Provides Us With Energy
Nutritionists believe that breakfast is the most important meal of the day because it provides the body and brain with much-needed fuel after the fast of the previous night. A healthy breakfast refuels the body and replenishes the glycogen stores that supply the muscles with immediate energy. Starting your morning on an empty stomach would be like trying to drive a car on fumes.
A Good Source Of Important Nutrients
Breakfast foods contain important nutrients such as calcium, iron, B vitamins, protein and fibre. Research suggests that if we miss our morning intake of these nutrients we are less likely to make up for it later in the day. Experts also believe that missing breakfast primes the brain to seek out fatty foods with higher calories later in the day.
Breakfast is Good for Your Health and Well-Being
Eating breakfast regularly as part of a healthy, balanced diet is a key factor to helping you to stay in shape. If you leave for work or school on a full stomach, you are far less likely to reach for fatty snacks which are high in sugar contents halfway through the morning, or make up or it by over-eating for the rest of the day. People who eat breakfast tend to eat a healthier overall diet, whereas the breakfast-dodgers tend to skip fruit and vegetables for the rest of the day. People who eat breakfast everyday are far less likely to become obese, or develop blood-sugar problems which increase the risk of developing heart disease, diabetes or high cholesterol.
Breakfast-time provides the family with a perfect opportunity to spend time with each other in the morning before everyone has to depart and go their separate ways. This is important for children as it can encourage them to reduce the prevalence of breakfast-skipping and help them to develop excellent long-term eating habits. Eating breakfast also has ramifications upon school performance. Studies consistently show that breakfast-eaters function better. They achieve better productivity while at school due to increased levels of energy, which in turn benefits their concentration.
So why not embrace Breakfast week and use it as an opportunity to make some positive changes to your breakfast habits? Even if you’re not usually a fan of breakfast, or if you don’t usually make time in the morning for it, stick to it during Breakfast week and see if you notice a difference. We’d love to hear how you get on! Why not tweet us? @ebpcooh