World Breastfeeding Week

World Breastfeeding Week

World Breastfeeding Week is taking place between 1-7 August. The week aims to raise awareness of the benefits of breastfeeding all over the world, with the theme of this year’s campaign being ‘Foundation of Life’. All mums have the right to choose whether to breastfeed or not, and the following provides the information you need on where to get help with breastfeeding in East Berkshire.

Learning about the support available this World Breastfeeding Week

Even though people say ‘it’s the most natural thing in the world’, breastfeeding can cause issues for all mums, whether they’re new mums or have had several children. There are several support options available to you to help you get to grips with breastfeeding, including:

Health visitors, midwives and peer supporters

Sometimes getting one-on-one help is the best way to feel comfortable. They’ll have the knowledge to help you try different techniques and ease you into breastfeeding, allowing you to ask questions without feeling embarrassed. You can get help in the comfort of your own home, or visit a baby clinic to get the help you need. There are some great child centres in Bracknell Forest to choose from that offer different advice and services.

Breastfeeding drop-ins and cafes

Mums need all the support they can get, and it’s helpful to share your experiences with other mums to help you feel less alone in your breastfeeding difficulties. A drop-in or a cafe can be a great way to meet other mums, share advice and feel more at ease with people going through the same thing you are. Your GP surgery should have details of local groups, or you can try the NHS breastfeeding drop-in search tool to connect you with your nearest group. The Baby Cafe is another great resource to check out.


If you can’t leave the house or you’d rather seek advice in the comfort of your own home, then a helpline can be a great option for you. Some recommended helplines to call if you need support or advice include:

  • National Childbirth Trust (Better known as NCT) – 0300 330 0700
  • Association of Breastfeeding Mothers – 0300 330 5453
  • La Leche League – 0345 120 2918
  • National Breastfeeding Helpline – 0300 100 0212

Where can you breastfeed?

During your first couple of weeks with your baby, you’ll likely be breastfeeding in the comfort of your own home. However, as you start getting more comfortable with your baby, you’ll want to start venturing out. While you might feel shy about breastfeeding in public, it’s important to know that it’s illegal to stop a woman breastfeeding in a public place – so you shouldn’t feel intimidated when you’re out with your baby.

How to feel more comfortable breastfeeding in public

Comfort is key when breastfeeding your baby to ensure the best experience for the two of you. Wear comfortable clothing that can give you discreet access to help you feel more at ease. You can use a muslin cloth to cover yourself while helping to catch any mess.

It also helps to find a quiet area to help you relax and do your own thing with your baby. A crowded place can be distracting to you and your baby, so the quieter the better. However, needs must when it comes to feeding your baby, so sometimes you just have to not let things affect you and carry on.

World Breastfeeding Week is an important reminder of your rights when breastfeeding, while also showing women across the world that there is help available to them. Learn more about your breastfeeding rights and get tips from real mums with the NHS Choices website.